One of a films most revered key performance indicator is how much they achieve in the Box-office. With at least 90% of a films marketing campaigns designed to drive up the number of attendances at the opening weekend, it is important to keep track of these numbers
This is the third week that Captain Marvel sits at the top of the chart and it seems that the only release coming out that looks to be able to dethrone it is the next Marvel film, Avengers: Endgame. With Jordan Peele’s new thriller, Us’ new release has jumped straight to the number two position. Coming off the back of his last breakthrough thriller, Jordan Peele has many new projects in the works and it’s no surprise that his new film got a lot of attention. With Fisherman’s Friend still holding a strong position among this pedigree competition. With the comedy and kids films still holding their positions on the chart, it goes to show how these genres hold a timeless cinema run. Unlike the new blockbuster that people rush to see it as soon as possible, so that they can be among the first to see how the overarching story progresses and so they can avoid spoilers. With two more new entries on the chart the first; The White Crow is an interesting entry because it’s a smaller film and a drama coming out right before the beginning of the big spring/summer film season. Number ten on the chart is a teenage drama that could have done better, but the marketing very much targeted an American audience.
Film Rabbit 