Film is but a medium for storytelling and storytelling is a universal language that spans generations and cultures. From classics that are loved by all to new films that spawn avid followings there is always going to be something for everyone.
With massive franchises such as Star Wars that reach across generational boundaries, there is no shortage of a targetable market for studios when it comes to blockbusters such as these. In the case of Star Wars, its first instalment was released in 1977 and its most recent release being last year (2018). That’s 42 years, 11 theatrically released films, cartoon and animated series’, toys, collectables, comic books, novels and conventions all inspired from one film. And all of these things rang from collectables, costing thousands of pounds, targeted towards the working professional and blind bag toys marketed towards children. Its rare to see one brand become so diverse but Star Wars isn’t the only one to do it. Recently Marvel superheroes have been dominating the box office since 2008 and with the backing of Disney and there seemingly endless mounds of cash, Marvel have made a whopping 22 films in the last 11 years. The advantage to these franchises is how they are accessible to any and all generations. With Star Wars being influenced by a long history of science fiction and Marvel having the backdrop of 80 years of comics and character development to draw from. These story help to bridge differences between the generations by creating a common interest, but they also stand as a time capsule for the year they were made in. 1977’s Star Wars: A New Hope was ground breaking in its use of practical and visual and even launched the effects studio Industrial Light and Magic, which now produced some of the special effects for Marvel’s Avengers: Endgame. The advancement of technology has allowed for even more crazy things to come to life such as a massive alien army fighting an army of Asgardians, Mages and Wakandan Warriors.

