The social media buzz around the Detective Pikachu film has gone on a long journey. It began with intrigue as to why the first Pokémon live action film had a detective noire slant.  Then people became sceptical, because films based on video games tend to not do so well. Once people saw or rather heard Ryan Reynolds in the role of Detective Pikachu, they started to get on board. Pokémon is so close to the hearts of many people and bring a very strong feeling of nostalgia to those who grew up with the 90’s phenomenon. Therefore, it can be difficult to market it and please all the fans. One way they seem to be side stepping this issue is to create funny viral videos that don’t spoil the film but still manages to portray the character.  

The most recent video was released just before the premiere of the film. The joke twitter account called Inspector Pikachu was made to look like a new account, with no profile picture. The tweet was then re-tweeted by Ryan Reynolds and thus, see by the masses. As of writing this the tweet has 55,896 likes and 24,566 retweets.     

The video its self is meant to look like a leaked, prated version of the whole film. And it does look like an authentic copy. The length of the video matches the run time of the film and it begins with the opening title credits for the studios who produced the film. It then begins to play the first 30 seconds of the film before quickly cutting to what the video actually consists of. The rest of the video is one and a half hour of Pikachu dancing to 90’s style music. It has over 14 million views and 44 thousand likes.