Marvel has another global hit on their hands with the upcoming Avengers: Endgame, with a new trailer released yesterday there is nothing but excitement invading social media. Kevin Fiege, the grand-master of Marvel Studios, is often revered for his public relations superpower of speaking in half promises. Somehow managing to generate consumer interest in possible upcoming films, while not at all confirming any definite commitments. Back in January he was quoted saying “I’d call it somewhat accurate. As was the case with a lot of our films this one in particular, you know, being able to generate excitement without giving away any of the many, many, many, many, many,many, many, many secrets would be ideal.” Here he provides insight into the assumption that all marketing for the upcoming Avengers: Endgame will be sourced from the first 15 minutes of the film.

Marketing for films have for a long time used a simple algorithm of showing what you’ll get. In some cases, this has left large twists being spoiled through the marketing, one example being Terminator Genisys, which was not a failure but did not reincarnate the franchise like the executives hoped.

Whether Avengers: Endgame only utilises the first 15 minuets of the film in its marketing or not, the interest of fans will often follow an unexpected tangent, this being the unexpected reveal of Jeremy Renner’s new hair cut for the film. A lack of narrative substance in a film’s marketing usually causes a serge of negative sentiment, but Marvel seen to have the answer in just letting the show be stolen by an awesome mohawk (and the cool new matching Avengers uniforms).                     

Update – As of recently, the Russo Brothers (Directors of Avengers: Endgame) have confirmed suspicions that the newest Endgame trailer has shots that will not be included in the film. This isn’t the first time they’ve done this either, with the Captain America: Civil War Trailer removing Spider-Man from scenes and the Avengers: Infinity War trailer adding the Hulk in scenes where he would actually appear in his Bruce Banner persona. This marketing strategy puts the film directors in control of promotion material allowing them to promote the tone of the film and not spoil any of the twists.