One of a films most revered key performance indicator is how much they achieve in the Box-office. With at least 90% of a films marketing campaigns designed to drive up the number of attendances at the opening weekend, it is important to keep track of these numbers.

This is Captain Marvel second weekend nothing was really released in direct competition with it. That means there is no surprise that it keeps hold of its place at the top of the UK box office. Although a drop of about 50% from last week is quite large for a Marvel film, especially because this is the film that goes directly into the next massive event that is Avengers: Endgame. Next on the chart is a new entry that did very well to get where it is, especially because the third entry was a new comedy film with a large budget from its Hollywood studio. Its probably because what Men What is targeted towards an African American target market. The Lego Movie holds its fourth position and Fighting with My Family drops below it for the first time, this is a good example of how kids’ film can last quite long in the box office because of how children don’t loose interest in going to the cinema as quickly and because of how busy family life can be. How to Train Your Dragon is in a similar boat of having smaller opening but quite a long run. Green Book is still on the chart and that’s probably because it is looking like it will win the best picture Oscar.